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Advertising Rate Card

• Advertising Rate Card

Information for Advertisers

Editorial Profile

The Journal, celebrating its 101st year, is a bi-monthly publication of The Royal Astronomical Society of Canada and is devoted to the advancement of astronomy and allied sciences. Each issue contains articles about Canadian astronomers, current activities of the RASC and its Centres, research and review papers by professional and amateur astronomers, book reviews, and articles of a popular, historical, biographical, or educational nature of general interest to the astronomical community.

Circulation

The Journal is available online or distributed to more than 4500 members of the RASC as a benefit of membership. RASC members are the most active and dedicated amateur and professional astronomers in Canada. It is also distributed by subscription to university libraries and professional observatories around the world — this accounts for another 211 copies (2006 figures).

Advertising Inquiries

RASC Journal Advertising
Contact: James Edgar
PO Box 2254
Melville SK  S0A 2P0

Phone: (306) 728-4819 

Display Advertising

Rates

Special Locations

Three-insertion rates are for three ads placed in any one-year period. Full-colour ads would appear in the on-line Journal, while the print version is B&W only. On-line ads can be linked to the advertiser’s own Web site.

All prices are in Canadian dollars and exclude GST/HST. Payment is Net 30 days following the date of publication mailing. Pre-payment may be required for new advertisers.

Prices, conditions, and other information on this rate card are subject to change without notice. If ad material is not submitted in an acceptable format, an additional charge may be necessary. Standard ad rates include colour in the online version and B&W in the print version

Ad Dimensions

Typical Pages: 48   Binding: Saddle-Stitched

Ad Design Services

Advertising design services are available from:

Redgull Incorporated
Contact: Brian Segal

Phone: (902) 783-2772
E-mail: image@redgull.com

Graphic Submission

Electronic submission of ads is encouraged. Acceptable formats include Quark Xpress, Adobe Photoshop, Adobe Illustrator, Microsoft Word, Corel Draw, Encapsulated Postscript, high-resolution TIFF. If fonts are not converted to curves or bitmaps, please use only standard Postscript fonts.

Files can be submitted on CD-ROM, DVD, or attached to an Internet email. A proof and any special instructions should accompany all electronic submissions.

Laser-printed ad copy at 600 dpi is usually acceptable for line-art ads. For submissions on film (not encouraged) please contact us for instructions.

Conditions

The content of the advertisements is subject to the approval of the editor. The editor reserves the right to cancel or reject any advertisement that is deemed not in the best interests of the readers or the RASC. The editor reserves the right to add the word “advertisement” above or below any ad copy.

The positioning of ads is at the discretion of the editor. It is editorial policy that, except for special locations, advertisements usually do not appear until after the first feature article and not within the Research section.

Publication Schedule

The deadline for space orders is the first of the month, two months prior to the issue date. Material is due about two weeks later. See the table below for specific issues.

Issues are normally mailed to RASC members and subscribers on the first day of the month of issue. An electronic on-line service (since April 2006) gets the full-colour document to members on or before the beginning of the issue month.